News / blog

Posted 08.05.11
Hello – Font face!
Doodling for amusement I found I can be reduced to 5 font characters. Century School Book caused hilarity amongst friends for its (supposed) accuracy, this version's in Franklin Gothic. Changing the typeface is bizarre – a comment on the personality of the font too perhaps? It amused me for half an hour anyway. Could it make a fortune as an iPhone app? 'Fat Booth' for typographers?

Posted 14.04.11
Good time to be a design student?
Maybe not a great time to be leaving college, but a brilliant time to start at my old college Central St Martin's, who are preparing to move into their superb new building in King's Cross, where they'll all be under one roof for the first time. And what an inspiring space it is. Not as 'central' as it was. We were next to Foyles famous bookshop, now they're next to The British Library and front onto the largest public open space created in London for years. Looking forward to the alumni open day and tour.

Posted 1.12.10
Let! In time for Christmas
Thanks to photographer Daniel Rushall for capturing the impact of our identity for Dorset Lettings, while out in the cold covering the wintry scene in Milton Abbas on Saturday. Everything looks pretty in the snow, but it's good to see the signs stand out in any weather... doing their job, getting property let! Daniel's shooting all DL's offices for us, for press ads communicating Dorset Lettings "at the heart of the community".

Posted 30.7.10
Sequoia Films brand identity
Set up by an award winning team whose credentials include working with directors Ken Loach and John Pilger, Sequoia Films makes 'thought-provoking films that engage, move and entertain'. We created their brand identity, animated it for end credits and produced their website.

Posted 10.5.10
Jill Fenwick Garden Design on telly again!
What a star, despite being filmed in the pouring rain of the 'summer' of 2009. Award winning garden designer Jill Fenwick features on the Channel 4 TV show 'The Landscape Man' [Sunday 23 May 2010 7:00pm], to be repeated on More 4 through summer. She comes across brilliantly and looks good even if blown about by the weather, as does her beautiful garden design. See the final sunny results on her news page along with the website and identity we designed.

Posted 12.2.10
Designers on TV
Have you been watching the TV series with Jo Malone, 'High Street Dreams' [8:00pm BBC 1], where she guides entrepreneurs through the development of their business and brand? The production company called us with a new series in mind. I don't know how good the PR from such TV exposure is for designers, so far I've had difficulty catching the name of the design firms involved or a good look at what they did, so fleeting was their appearance. But of course, the programme is for the general audience not just design nuts. It's another good opportunity to bang on about the importance of effective packaging design to the strategy and bottom line of a new venture.