Trade association body corporate identity redesign

BTHA


Story: As the representative body of a multi $bn industry, the modernised BTHA required an image with authority to be taken seriously by government, whilst also being viewed by the public as the responsible voice of an industry that cares about safety and child development.

Delivery: Brand redesign for associations and institutes, often demands particular skills including diplomacy, tact and good organisation, in addition to creativity, in order to guide large groups of decision makers through the process successfully. Once convinced by sound logic, the most resistant to change often convert to the greatest enthusiasts for the new identity. So it was with BTHA. Every item redesigned including: quarterly magazine, membership packs, stationery, exhibition stands, building signs.
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HUTTON & PARTNERS


design excellence,
brand communication, packaging

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